Social media marketing is a key factor in all social media. You must know how to market your platform in a way that attracts the consumer to want to use the platform more frequently. Pinterest is one platform that is frequently used daily. The reason for that is it has endless search options. Pinterest uses a content marketing channel to attract more people to its platform. Pinterest uses a referral technique as well. For example, if I decided to search living room décor ideas, I would of course find multiple pins but when you selected the pin of your choice, you are recommended similar pins to the one you searched. For the most part, the marketing channel I chose is great for like minded individuals who love to search similar thing to create “Boards”.